LEVERAGING STRATEGY & PERFORMANCE
Mag. Oliver R. Schmitt
CEO viennabrand GmbH, founder STRATFORM
STRATFORM is your online tool for sustainable brand growth.
Our main goal: leveraging strategy and performance for your brand. This interplay has gained enormous importance due to the digital transformation. The big challenge for emerging companies' growth ambitions today is to synchronize long-term brand building and short-term marketing performance. We created STRATFORM to help you do this online. This allows you to develop unique strategies and achieve extraordinary growth ambitions on your own.
You do these tasks yourself with the help of our specific approach, which always focuses on the implementation of an individual growth engine for your company. To do this, you use our analysis tools, recommendations, tips and tools. And all this online. In this way, we want to support you in further developing business processes, organizational structures and your corporate culture..
Because: We love to enable growth & vitality.
Our general approach comprises (1) a conception sprint aiming at the development of a sophisticated growth strategy - this in turn consists of a brand strategy, a customer experience concept and last but not least a marketing performance scheme. Your growth strategy conception will consist of the following cornerstones:
Implementation & Management.
Based on a sound conceptional fundament we implement activities for (2) long-term brand building as well as (3) short-term marketing performance. Finally we transfer this compilation of different activities into an (4) ongoing management, accountable for a continuous optimization loop.
Long-term brand building
Short-term marketing performance
Continuous performance management
He will therefore have to use what knowledge he can achieve, not to shape the results as the craftsman shapes his hard work, but rather to cultivate a growth by providing the appropriate environment, in the manner in which the gardener does for his plants.
Friedrich August von Hayek